Rypen – Creative Labor

Rypen - Marketing Site Overhall

The online modern furniture store and creative collaborator, partnered with MakeMatter to help bring clarity to their web presence. We redesigned the shopping cart experience, created a new home for their partnership-focused, home products line, Blend and helped bring the customizable products to life with new product detail pages. We also crafted a new, bold photo direction that embraced the Rypen brand color palette and its funky fresh personality.

The photography direction we created helps visually differeniate Rypens Blend and Marketplace all while expressing Rypens popping purple and white color palette.