Rypen - Marketing Site Overhall

The online modern furniture store and creative collaborator, partnered with MakeMatter to help bring clarity to their web presence. We redesigned the shopping cart experience, created a new home for their partnership-focused, home products line, Blend and helped bring the customizable products to life with new product detail pages. We also crafted a new, bold photo direction that embraced the Rypen brand color palette and its funky fresh personality.

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The photography direction we created helps visually differeniate Rypens Blend and Marketplace all while expressing Rypens popping purple and white color palette. 

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